Archive for the ‘AWARE’ Category

AWARE – NEW RETRO HIPSTER

RETRO HIP Hipster Navy, Pacific, Red

Aware RETRO Hipster

A great new underwear shape which is available in some great colours. Generous front pouch, trademark supersoft elastic band and sporty white binding, you will never want to wear any other underwear!

Available in Colors Pacific Blue, Red, Navy and Army. 

Price €22.00

AWARE Retro Hipster Pacific copy

 

Aware – Covering your arse!

For the last 10 years, Aware has been covering your arse! Quite literally…

Established in 2001 on Old Compton Street, Soho (London) as the first ever men’s underwear shop in the UK selling other brands, Aware gained international recognition when it launched its first collection in 2004.

Aware’s Soho shop quickly became an institution where A-list celebrities and fashion designers, from Alexander McQueen to Jean-Paul Gauthier, from Domenico Dolce and Stefano Gabbana to Vivienne Westwood, would drop in when in town and stock up on funky underwear.
Available from
www.alphamaleundies.com

Aware Story

BOHO Shorty White

AWARE was established in November 2001 on Old Compton Street, Soho.

The owner, a former diplomat and barrister who was getting quite bored in his career, identified a gap in the market as finding exciting (yet wearable) and affordable (yet excellent quality) designer underwear was becoming a real challenge. He gave up his legal career and went from “briefs to boxer shorts”, although his friends thought he had gone mad!!

AWARE’s shop quickly became an institution where A-list celebrities and fashion designers would drop in when they were in London. Having a shop meant that our designers could incorporate customers’ feedback into our collections which gave Aware an undeniable advantage on its competitors.

AWARE designers come from all around the world, from the UK of course, but also from France, Italy, South Korea, Greece, Spain, Argentina and Japan.

You can now check out the fantastic selection of Aware products at Alphmaleundies where prices start at €16/$22.27 to €24/$33.41

Aware

AWARE was established in November 2001 on Old Compton Street, Soho (London).

The owner, a former diplomat and barrister was desperate to find creative underwear that was not in a loud printed fabric, so he decided to make it himself!!

AWARE’s Soho shop quickly became an institution where A-list celebrities and fashion designers would drop in when they were in London. Having a shop meant that our designers could incorporate customers’ feedback into our collections which gave Aware an undeniable advantage on its competitors.

Their designers come from all around the world, from the UK of course, but also from France, Italy, South Korea, Greece, Spain, Argentina and Japan. They bring the specificities of their own culture into the game, for the greatest satisfaction of our customers.

Have fun shopping online with us and rest assured that, as you are reading this, more and more people around the world have already made the choice to “dare to be AWARE“!

Available from www.alphamaleundies.com

Aware

I have just show you a sneak peak of Aware 2011 collection. Now have a look at the recent fantastic collection you can buy from our friends at Alphamaleundies price start at €16.00  for Jockstraps to €23.00 for the boxers.


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