Archive for the ‘Aware Soho’ Category

New Arrivals from Aware at AlphaMaleUndies

AWARE HALFMOON BAY SPEEDOS SAILOR

Part of our Brazil collection, these enhancing speedos are designed to lift the bum of the man wearing them. This swimwear also features removable front padding for extra comfort.

€52.80

AWARE-201527112-500x600

AWARE SURF TANK TOP

A great tank top made of a fantastic breathable fabric, perfect for doing sports just relaxing at home. A must have top which will be a great addition to your t-shirt collection.

€33.84

AWARE-201527455-500x600-2

 

AWARE SIXTY NINE TANK TOP

A great tank top made of a fantastic breathable fabric, perfect for doing sports just relaxing at home. A must have top which will be a great addition to your t-shirt collection.

€33.84

AWARE-201527511-500x600

 

AWARE STRIPES BRIEFS GREEN

These retro striped cotton briefs are both highly fashionable and incredibly comfortable. With their ample front pouch, roomier front pouch, narrow extra soft elastic band and breathing cotton, they make great underwear for the city or for the gym.

€23.69

AWARE-201528007-500x600

AWARE SAILOR BRIEFS RED

Popularised by designers such as Chanel or Jean-Paul Gaultier who found inspiration is French sailors’ outfits, stripes have become a classic even in underwear. These briefs are super comfortable and feature a roomier front pouch, extra soft elastic band and breathing cotton.

€23.96

AWARE-201528085-500x600

 

AWARE SPORTS BOXERS RED

Get the sporty look with these cotton boxer briefs which come in lots of fresh colours. It’s the prefect underwear for the active man, at the gym or to practise any outdoors activity.

€26.40

AWARE-2015282972-500x600

 

 

 

Aware Soho New Underwear Collection

We are delighted to be able to show you just a small selection on the new Aware Collection. 

 

AWARE 3SH BRIEFS – BLUE

95% Cotton – 5% Elastane

Popularised by designers such as Chanel or Jean-Paul Gaultier who found inspiration is French sailors’ outfits, stripes have become a classic even in underwear. These NEW hipster briefs are super comfortable with their roomier front pouch, extra soft elastic band and breathing cotton.

Price €26.42

aware-3sh-briefs-royal-body

 

AWARE BRAZIL TRUNKS

95% Cotton – 5% Elastane

These retro striped cotton hipster trunks are both highly fashionable and incredibly comfortable. With their ample front pouch, narrow super soft elastic band and sporty detailing on the side of the leg, they will look as great under a dark suit as under your gym shorts.

Price €28.94

 

 

 

aware-brazil-hipster-br-body

AWARE RIO BRIEFS- WHITE

95% Cotton – 5% Elastane

Popularised by designers such as Chanel or Jean-Paul Gaultier who found inspiration is French sailors’ outfits, stripes have become a classic even in underwear. These NEW hipster briefs are super comfortable with their roomier front pouch, extra soft elastic band and breathing cotton.

Price €26.42

 

aware-rio-briefs-white-body

 

AWARE SAILOR TRUNKS – GREEN

95% Cotton – 5% Elastane

Popularised by designers such as Chanel or Jean-Paul Gaultier who found inspiration is French sailors’ outfits, stripes have become a classic even in underwear. These NEW hipster trunks are super comfortable with their roomier front pouch, extra soft elastic band and bum lifting back seam.

Price €28.94

aware-sailor-hipster-green-body

 

AWARE STRIPES BRIEFS – GREEN

95% Cotton – 5% Elastane

These retro striped cotton hipster briefs are both highly fashionable and incredibly comfortable. With their ample front pouch, roomier front pouch, narrow extra soft elastic band and breathing cotton, they will look as great under a dark suit as under your gym shorts.

Price €26.42

aware-stripes-briefs-st-body

Matt Dunford Photo Shoot With Aware Soho

British model, Matt Dunford, star of the forthcoming series ‘Britain and Ireland’s Next Top Model’ was recently in Miami for a series of photoshoot, and chose Aware Soho swimwear and sports wear while he was enjoying the beach and topping up his tan. The 28 year old Golden Boy of British fitness modelling also took part in the Fitness Universe pageant for models from around the world, placing Top Ten out of a field of 60 competitors, before hitting South Beach for a bit of R&R in his favourite Aware goodies.

 
 

Aware

Aware soho presents campaign for the “Jubilee” collection. The new collection includes underwear, swimwear and gym wear.

Available for Alphamaleundies and Aware

 

 

 

 

 

 

 

 

 

 

 

 

 

Aware Tanks and Tops Alphamaleundies

Aware  active wear is now available from Alphamaleundies

Aware Underwear

AWARE was established in November 2001 on Old Compton Street, Soho.

The owner, a former diplomat and barrister who was getting quite bored in his career, identified a gap in the market as finding exciting (yet wearable) and affordable (yet excellent quality) designer underwear was becoming a real challenge. He gave up his legal career and went from “briefs to boxer shorts”, although his friends thought he had gone mad!!

AWARE’s Soho shop quickly became an institution where A-list celebrities and fashion designers would drop in when they were in London. Having a shop meant that our designers could incorporate customers’ feedback into our collections which gave Aware an undeniable advantage on its competitors.

Our designers come from all around the world, from the UK of course, but also from France, Italy, South Korea, Greece, Spain, Argentina and Japan. They bring the specificities of their own culture into the game, for the greatest satisfaction of our customers.

Have fun shopping online with us and rest assured that, as you are reading this, more and more people around the world have already made the choice to “dare to be AWARE“!

NOW available from www.alphamaleundies.com priced from €16.00 to €25.00

They have also started selling the Aware sportswear.

[slideshow]

Aware Underwear now at Alpha Male Undies!

Alpha Male Undies welcomes Aware Soho NYC, now available at their Online shop, check out the collections after the jump or clickAlpha Male Undies.

[slideshow]

Powered by WordPress | Designed by: Best CD Rates | Thanks to dcreators, Las Vegas Condo High Rises and Conveyancing