October 31st, 2013 
adminThe Portuguese footballer looked positively tiny next to the enormous poster of his semi-clad self in Madrid, Spain on Thursday (31 October).
Cristiano looked pretty proud of his stripped down self (and, let’s face it, why wouldn’t he be – just look at that picture!) as he gave a double thumbs up for the cameras.
He later tweeted a picture from the press conference showing just how huge his billboard was. “Proud to see this image from #CR7underwear campaign displayed in one of Madrid’s most famous landmarks today,” he wrote.
© Twitter / @cristiano
The Real Madrid player has launched his CR7 collection of underwear and socks in collatoration with CFDA Award-winning designer Richard Chai, who has previously worked with Armani, Donna Karan and Marc Jacobs.
The collection goes on sale 1 November.
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