Archive for the ‘modus Vivendi’ Category

Modus Vivendi New Underwear Collections at VOCLA

Head over to Vocla and check out the new Modus Vivendi Arrivals.

Contrast – a range of underwear in bold aqua and pink contrasting colours

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Camouflage – a range of underwear styles in a blue camouflage print

 

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Polkadot – a range of underwear styles in a cute black and white print

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Modus Vivendi Releases the Contrast line campaign

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Colour blocking is one of the biggest trends in men’s underwear at the moment, and no other brand has presented it better than Modus Vivendi in its Contrast line. The new line comprises underwear in three distinctive styles and tank tops. This designs are a celebration of colour featuring contrasting combinations of fuchsia with black and aqua blue with purple.
The campaign was photographed at the studios of Modus Vivendi in Greece by P2Photography. Models Efthimis Chatziapostolou and Giorgos Chatzisavvas are photographed on a full on colour background, a symbol of spring and good things to come. The brand’s optimistic attidute goes one step further with the inclusion of their best selling and recently restocked Weekly Briefs and C-Through Briefs in this shoot. A bright and energetic campaign that matches perfectly the character of the new Contrast Line by Modus Vivendi!
 
Credits
Underwear and tank tops: Modus Vivendi
Photographer: P2Photography
Models: Efthimis Chatziapostolou and Giorgos Chatzisavvas
Location: Modus Vivendi Studio, Greece.
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Modus Vivendi pays tribute to Ancient Greece with its new Meander Line

Modus Vivendi is without question one of the world’s most prolific brands of men’s underwear and, as you probably know, it is Greece’s premier brand.
As it does each year, Modus Vivendi has put forward in 2016 a very extensive collection. It has featured designs of many different inspirations, presented in photographic campaigns from the four corners of the earth.
With its latest release the brand returns home, to Greece. The new Meander Line pays tribute to Ancient Greek civilisation, drawing inspiration from perhaps the most recognisable symbol of classic geometric art, the ‘meander’. This ancient key pattern has decorated countless buildings and adorned sculptures and friezes, becoming an icon of Greek art.
The Meander Line is luxurious. It comprises underwear and loungewear in two colours, blue and white, embellished with gold accents. Made from a top-quality cotton blend fabric, the line offers favoured styles that will please every man.
The campaign for the Meaner Line was produced in Athens. The photographs are the work of one of Greece’s top creative photographers, Vangelis Kyris. Our Greek kouros, Christos Katsavochristos, presents the line in classical poses of strength and control. This stylish underwear is bold, masculine and comfortable. As you would expect from Modus Vivendi.

Credits
Underwear, loungewear: Modus Vivendi
Photographer: Vangelis Kyris
Model: Christos Katsavochristos


Location: Athens, Greece

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Modus Vivendi pays tribute to Ancient Greece with its new Meander Line

 

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Modus Vivendi is without question one of the world’s most prolific brands of men’s underwear and, as you probably know, it is Greece’s premier brand.
As it does each year, Modus Vivendi has put forward in 2016 a very extensive collection. It has featured designs of many different inspirations, presented in photographic campaigns from the four corners of the earth.
With its latest release the brand returns home, to Greece. The new Meander Line pays tribute to Ancient Greek civilisation, drawing inspiration from perhaps the most recognisable symbol of classic geometric art, the ‘meander’. This ancient key pattern has decorated countless buildings and adorned sculptures and friezes, becoming an icon of Greek art.
The Meander Line is luxurious. It comprises underwear and loungewear in two colours, blue and white, embellished with gold accents. Made from a top-quality cotton blend fabric, the line offers favoured styles that will please every man.
The campaign for the Meaner Line was produced in Athens. The photographs are the work of one of Greece’s top creative photographers, Vangelis Kyris. Our Greek kouros, Christos Katsavochristos, presents the line in classical poses of strength and control. This stylish underwear is bold, masculine and comfortable. As you would expect from Modus Vivendi.

Credits
Underwear, loungewear: Modus Vivendi
Photographer: Vangelis Kyris
Model: Christos Katsavochristos


Location: Athens, Greece

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Get Active with Modus Vivendi

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Greek label Modus Vivendi has just released a line of top quality sportswear for men made from Techno Sport, a two way stretch fabric with moisture wicking properties and excellent UV protection formula (UPF 50+). The Active Line comprises tank tops, sweat shorts and slim fit pants (aka meggings) in two lengths. All the items are available in four classic athletic colours: red, blue, carbon grey and black. The manufacturing is impeccable featuring flat, ergonomic seams for a comfortable, second-skin fit that keep you dry and mesh panels for enhanced ventilation, during gym and outdoor activities.
The campaign photo shoot of the Active line by Modus Vivendi took place in Latin America and more specifically in Buenos Aires, Argentina. Visionary photographer Gastohn Barrios captured fitness model Leandro Verteramo training in an open stadium. The Greek origins of the model and his athletic physique made him the perfect choice for this campaign. 
 
Credits
Sportswear: Modus Vivendi
Photographer: Gastohn Barrios
Model: Leandro Verteramo
Production: Matias Santos
Video by: Estilo Wallo
Assistant: Agustin Koroluk
Location: Buenos Aires, Argentina

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Modus Vivendi releases Transparent Line

It’s dark and sexy and it’s called Transparent Line! Modus Vivendi continues with its presentation of the many new lines for its fall/winter 2016-17 collection with a new line which is a combination of sensuality and strength. The Transparent Line comprises underwear in briefs, backless briefs, jocks and boxer briefs as well as tank tops and T-shirts in three colourways. They are mostly made from black mesh, with black, red or blue lining. The jockstraps of this line is an exception as they come in uniform colour with matching mesh waistbands. The designs aim to sculpt the hips and shoulders, carving strong lines that meet with concealing linings and pouches. As the brand says, it is an exercise in revelation and the balance of power.

The campaign for the line was created in Leicester, England by one of our favourite photographers, Gavin Harrison. The talented photographer and fine artist was inspired by the moody impact of the line to build a Dark Circus themed photo shoot, with models Matthew Blades and Perrie Hooper as his protagonists. The studio was transformed into an eerie circus of mystery and atmosphere. Seductive and masculine, the images showcase the daring new designs from Modus Vivendi at their best.

Enjoy!

Credits
Underwear and clothing: Modus Vivendi
Photographer: Gavin Harrison
Models: Matthew Blades and Perrie Hooper
Location: Leicester, UK
Videos by: Gavin Harrison

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Modus Vivendi releases its Indigo Line

A new line in Modus Vivendi’s fall/winter 2016-17 collection has just been officially released!
Modus Vivendi’s new Indigo Line is a collection of innovative men’s underwear and athleisure that’s perfect for the coming season.
The line features a subtle combination of two top-quality fabrics. Indigo denim and perforated leather look panels are meticulously combined to create strong, warm designs that are tipped to become best sellers.
The underwear is in four distinctive styles: low cut briefs, backless briefs, jockstraps and boxer briefs. The athleisure segment of the line comprises a stylish tanktop, unique reversible pants and a hoodie. All the essentials!
The photographic campaign was created in San Onofre, California. Modus Vivendi again called on the highly talented American photographer Tom Cullis, who created some very powerful images inspired by the fabrics of the line and the indigo dyeing process. Up and coming model Robert Barker presents the new designs in this dramatic, masculine and sexy campaign. We hope you like as much as we do!

Checkout the back stage video here .  https://youtu.be/eN4rJyvlsvE

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Credits
Underwear and clothing: Modus Vivendi
Photographer: Tom Cullis
Models: Robert Barker and Vanda Kovacs
Video by: Alfred Liebl
Music: Fingadelic Music – Tropical Nirvana

Antibacterial underwear campaign by Modus Vivendi

Greek label Modus Vivendi has just released a fresh new line of men’s underwear, tank tops and T-shirts made from pure cotton with a special antibacterial finish. This technology combats bacteria and so diminishes body odour, keeping you fresher for longer. The Antibacterial line comprises super comfy low cut briefs, classic briefs and boxer briefs as well as tank tops and tees in three colours, black, white and beige, with pure, aesthetic designs that complement the male form and are yet plain and straightforward, bearing just a discreet Modus Vivendi label.
The new line from Modus Vivendi is launched with a striking photographic campaign. Visionary photographer Joan Crisol worked with acclaimed dancers Eduardo Fedriani and Julián Goméz to present the underwear and tops of the Antibacterial Line with images of the male form in movement. Intriguing, visually enchanting, Crisol’s images capture the fresh feel of the fabric and the super comfortable cuts.

Enjoy the first part and stay tuned for the second this afternoon including the backstage video from the shoot!

Credits
Underwear, tank tops and t-shirts: Modus Vivendi
Photographer: Joan Crisol
Models: Eduardo Fedriani, Julián Goméz
Assistant: Miguel Navarro

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New Velvet/Satin line by Modus Vivendi

 

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Modus Vivendi releases the first new line of its Fall/Winter 2016-17 collection. The line is called Velvet/Satin and, as the name suggests, it is all about luxurious underwear and loungewear. The new line includes underwear in three styles: backless briefs, briefs and boxers, all of them made from superb quality black velvet, with satin-look details. The look is high-class, emphatic, moody. In addition to the new underwear, Modus Vivendi has created loungewear for men in the same style and materials, black velvet with satin-look cuffs and detailing. There are two types of long pants in the Velvet-Satin Line this autumn, and three styles of robes. The look is rich, masculine, dominant. Each piece is supremely comfortable.
The conceptual campaign for the Velvet/Satin line was photographed by Panos Misailidis, with Greek models Efthimis Chatziapostolou and Giorgos Chatzisavvas demonstrating the new line, resting darkly on the steel structures designed for the shoot.

Credits
Loungewear, underwear: Modus Vivendi
Photographer: Panos Misailidis
Models: Efthimis Chatziapostolou and Giorgos Chatzisavvas
Location: Modus Vivendi Studio, Greece.
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Limited edition underwear – Lacenet line by Modus Vivendi

A new men’sunderwear line has just been released by Modus Vivendi. The new line is called Lacenet and is made from Italian, semi transparent and incredibly sexy fabrics. The Lacenet line comprises low cut briefs, backless briefs and brazil cut boxers and is available in a limited run. Modus Vivendi offers this underwear in two different fabrics, black and white, each in an original floral pattern combined with a matching, dense fishnet, waist. The items are handcrafted and contoured to fit perfectly the male form.
The conceptual campaign takes inspiration from the Greek mythology and more specifically from Atlas, a symbol of masculinity, strength and endurance. Model Theodoros Karvouniaris is seen carrying on his shoulders a world made of lace, a play on the endurance of the fabric and the masculine styles of the Lacenet line. The photo shoot took place in the studio of Modus Vivendi and was photographed by the talented team of P2Photography.
Credits:
Underwear: Modus Vivendi
Photographer: P2Photography
Model: Theodoros Karvouniaris
Location: Thessaloniki, Greece.

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Summertime in Cuba with Modus Vivendi swimwear

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At the height of summer we travel to Cuba for the new Rainbow Line of swimwear by Modus Vivendi. This line is part of the extensive collection the brand has released this year and it is a celebration of colour and diversity! The Rainbow Line comprises eight classic swim briefs in modern and vibrant combinations of contrasting and matching hues. Each pair is handcrafted to perfection from top quality and fast drying fabrics. 
The campaign for this line was shot in Cuba by charismatic Kevin Slack. With three models on his side Randy, Jose Alejandro and Hector the great photographer captured in the best way possible the vibrant colours of this line and its confident and sexy feel. 
 
Credits
Swimwear: Modus Vivendi
Photographer: Kevin Slack
Models: Randy, Jose Alejandro and Hector
Assistant and styling: Marlon Solomon
Location: Megano Beach, Cuba

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Earth tones and stripes – Modus Vivendi Wide Line

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Sand beige and light grey. These are the two dominant colours of the new Wide Line released by Modus Vivendi, part of the brand’s extensive spring-summer 2016 collection. This line comprises masculine underwear designs in three styles, tanktops and a unique multi-shirt! The underwear comes in briefs, boxer-briefs and jockstraps featuring striped and solid, earth tone panels, shiny waistbands and a supreme quality, viscose blend fabric. The tanktops have a Modus Vivendi classic muscle tanktop cut and feature a striped front and a solid colour, t-shaped back. The multi-shirt of this line is a unique, fashion forward creation by Christos Bibitsos of an all weather men’s shirt. It comes with extra pairs of sleeves which you can attach to the neck to transform it from a sleeveless to a short or long sleeve shirt. It’s pretty amazing!
The stunning campaign images of Modus Vivendi’s Wide Line were captured in rural Australia by one of the best Australian photographers, Russell Fleming. Well known for its natural beauty, a location near Brisbane was chosen by the photographer as a backdrop for his session with model Daniel Kairouz. Fleming produced a shoot full of masculinity which ideally suits this line. The fantastic behind the scenes video was filmed and edited by talented Cullum Stege.
 
Credits
Underwear, clothing: Modus Vivendi
Photographer: Russell Fleming
Model: Daniel Kairouz
Location: Brisbane, Australia
Video by: Cullum Stege

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Modus Vivendi Flamme Line, it’s hot as Hades!

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Greek label Modus Vivendi releases an innovative and incredibly sexy underwear and menswear line from its extensive Spring-Summer 2016 collection. The new Flamme Line is as hot as it sounds! Four different styles of underwear, playful tanktops and classy shirts made from an extremely soft and lightweight, semi-transparent fabric in three colour tones. The fabric is made in France, rayon based and features a sexy play on transparency with a burnout look. 
The highly artistic, conceptual campaign was photographed in Greece by P2Photography. The dramatic and powerful images feature model Alexios Charistos in the new items by Modus Vivendi and a blazing sky taking a leading role. 
 
Credits
Underwear/menswear: Modus Vivendi
Photography: P2Photography
Model: Alexios Charistos
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Modus Vivendi Neon underwear and swimwear lines available a VOCLA

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Modus Vivendi Neon underwear and swimwear lines now available from Vocla

The underwear line has a block colour design with super-bright neon trims, coupled with a sporty vinyl ‘boxing-style’ brand label.

The swimwear is made with a silky smooth polyamide material and comes in a range of bright neon colours.

There is a photo-shoot for each line. The underwear photo-shoot was taken by Gavin Harrison in the UK and features model Chris Artemiou. The swimwear photo-shoot was taken by P2Photography and features model Sotiris Thomaidis.

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Neon underwear – A new line by Modus Vivendi

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Men’s underwear and swimwear brand Modus Vivendi has just released the new images of it’s Neon underwear line. Bursting with colour, this line comprises tank tops, low cut briefs, briefs, boxers and jockstraps offering sexy and classic looks, made from the highest quality materials. The briefs, boxers and jocks come in three colour combinations, blue, grey and fuchsia perfectly combined with contrasting neon waistbands decorated with a new sporty Modus Vivendi logo label in the middle. The low cut briefs and tank tops are in solid neon fuchsia, aqua or yellow hues. 
Photographer and fine artist Gavin Harrison has successfully fulfiled the task to shoot this line in the best way possible. His arousing photos show model Chris Artemiou posing in Modus Vivendi playing with strong colours, lights and neon signs in his studio in Leicester. A job very well done by Harrison and Artemiou who captured the sensual and classy character of this line perfectly! 
 
Credits:
Underwear: Modus Vivendi
Photographer: Gavin Harrison
Model: Chris Artemiou
Location: Leicester, UK
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