Archive for the ‘modus Vivendi’ Category

VOCLA also has a Modus Vivendi swimwear sale, with 20% off, whilst stocks last.

MODUS VIVENDI SWIMWEAR SALE

Modus Vivendi Handcrafted underwear line

Modus Vivendi Handcrafted underwear line. This collection is made with a luxurious stretch fine cotton. The styles have gold accent details and branding set against a black or white body. They feature contour pouches to give a little definition and support, low rise waists for a modern and comfortable fit and have meticulous craftmanship and attention to detail.

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VOCLA also have 20% off selected Modus Vivendi sale underwear and swimwear

MODUS VIVENDI UNDERWEAR SALE

Modus Vivendi’s new swimwear inspired by retro Hellas

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One more line from the extensive and very diverse men’s swimwear collection by Modus Vivendi has just been released! The line is called Melanze and comprises three styles in retro style cuts and three colours. Swim briefs, biker style swim shorts and a swim singlet come as a new take on some of the great swimwear styles of the past with a modern, Modus Vivendi, twist. The melange fabric used for this collection is of the highest quality, fast drying and stretchy. 
The campaign for this line was photographed on the island of Santorini, Greece by fashion photographer Vangelis Kyris. The timeless beauty of the setting matches perfectly the classic designs of the new Melanze Line of swimwear by Modus Vivendi. Model Anatoli Georgiev is posing in various locations on the island for a campaign that we think is amazing!
 
Credits
Swimwear: Modus Vivendi
Photographer: Vangelis Kyris
Model: Anatoli Georgiev
Location: Santorini, Greece

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Modus Vivendi gets inspired by Mondrian

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With yet another line, Greek label Modus Vivendi continues to present its very exciting and fresh Spring-Summer 2017 collection. The line you are about to see is called New Mondrian and is a new take on a best selling line Modus Vivendi released last year. With references to Piet Mondrian, the new underwear feature colour blocking with red, blue, yellow and black colours in geometric patterns. This line takes this pattern to the waistband to create a new and luxurious approach to classic underwear styles. The elegant, full black or white body is elevated with the  multicolour waistband and a metal tag bearing the Modus Vivendi name on the side.
The conceptual campaign takes this line to the tennis field! The team of P2Photography and model Efthimis Chatziapostolou present the new line in a sporty and playful setting that will put a smile on your face! It’s a highly artistic, sexy and comfortable line and the way it is presented with this campaign is, we think, absolutely perfect!
 
Credits
Underwear, tanktops: Modus Vivendi
Photography and video: P2Photography
Model: Eftimis Chatziapostolou
Location: Thessaloniki, Greece
https://youtu.be/6ajnCx-l-cs

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Modus Vivendi releases the Handcrafted Line

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Elegant and luxurious, the Modus Vivendi Handcrafted line is a perfect example of meticulous craftsmanship and attention to detail. The brand has designed minimalistic styles elevated with gold accents, made with the finest cotton and sewn entirely by hand. This line comprises five styles of underwear (two styles of briefs, two styles of boxers and jockstraps) and tank tops, all available in black or white elevated with stylish golden accents.
The campaign is inspired by the work of Italian painter Caravaggio. The striking, artistic images were captured by top Greek fashion photographer Vangelis Kyris in Athens. Model, Nikos Solis is posing with elegance in the new, outstanding designs of the brand.
 
Credits
Underwear, tank tops: Modus Vivendi
Photographer: Vangelis Kyris
Model: Nikos Solis
Location: Athens, Greece

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Modus Vivendi releases the Sporty swimwear line

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One of the most extensive swimwear collections this year comes from Modus Vivendi. The brand is gearing up for summer and has just released the first of many new lines of its Summer 2017 collection. The line is called Sporty and comprises swim briefs and swim shorts, available in four colours (white, black, blue and red). This is a fresh take on classic swimwear designs with a few Modus Vivendi twists to them! Check out the sexy cutouts on the sides of the swim briefs or the distinguished rounded sides of the swim shorts to name a couple. All the swimwear of this line are lined and made from a top quality, fast drying, sporty, perforated fabric. 

The Sporty Line and the photo campaign that comes with it are inspired by Club Tropicana and the 80’s style. Modus Vivendi called upon the young and very talented Spanish photographer Adrian C. Martin to photograph the line in the Maspalomas Dunes of Canary Islands. The always sunny region and the picture perfect location suits this line perfectly! Young model Alejandro Sarmiento is seen posing at the welcoming, sandy beach in the new swimwear designs of Modus Vivendi. 

Credits

Swimwear: Modus Vivendi

Photographer: Adrian C. Martin

Assistant: Gianni Reyes

Video by: David Diaz Delgado

Model: Alejandro Sarmiento

Location: Maspalomas Dunes, Canary Islands

Make up and hair: Robert Garcia

There is also a very nice behind the scenes video which you can watch and embed if you wish from the link below:

http://youtu.be/O7WOnv_82T0

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Modus Vivendi revisits Polkadot with a new line

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Greek brand Modus Vivendi has just released a brand new line of underwear and streetwear featuring a neo-retro polkadot design. Great style never gets old so the label revisited the trend and brought it back in fashion! The Modus Vivendi PolkaDot line comprises three styles of underwear (low cut briefs, briefs and boxer briefs), a tank top, a shirt and a bermuda style pair of shorts in this pattern. 
The campaign of this line is inspired by the 1950’s barber shops. It represents a way of living with honour to tradition. Models Christos Efremidis and Christos Kitsiou as the barber and the client are photographed by the talented team of P2Photography on location in Thessaloniki, Greece. We hope you like it as much as we do!
 
Credits
Underwear and streetwear: Modus Vivendi
Photography and video editing: Panos Misailidis – P2Photography
Models: Christos Efremidis (The barber), Christos Kitsiou (The client)
Location: Thessaloniki, Greece

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Modus Vivendi New Underwear Collections at VOCLA

Head over to Vocla and check out the new Modus Vivendi Arrivals.

Contrast – a range of underwear in bold aqua and pink contrasting colours

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Camouflage – a range of underwear styles in a blue camouflage print

 

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Polkadot – a range of underwear styles in a cute black and white print

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Modus Vivendi Releases the Contrast line campaign

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Colour blocking is one of the biggest trends in men’s underwear at the moment, and no other brand has presented it better than Modus Vivendi in its Contrast line. The new line comprises underwear in three distinctive styles and tank tops. This designs are a celebration of colour featuring contrasting combinations of fuchsia with black and aqua blue with purple.
The campaign was photographed at the studios of Modus Vivendi in Greece by P2Photography. Models Efthimis Chatziapostolou and Giorgos Chatzisavvas are photographed on a full on colour background, a symbol of spring and good things to come. The brand’s optimistic attidute goes one step further with the inclusion of their best selling and recently restocked Weekly Briefs and C-Through Briefs in this shoot. A bright and energetic campaign that matches perfectly the character of the new Contrast Line by Modus Vivendi!
 
Credits
Underwear and tank tops: Modus Vivendi
Photographer: P2Photography
Models: Efthimis Chatziapostolou and Giorgos Chatzisavvas
Location: Modus Vivendi Studio, Greece.
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Modus Vivendi pays tribute to Ancient Greece with its new Meander Line

Modus Vivendi is without question one of the world’s most prolific brands of men’s underwear and, as you probably know, it is Greece’s premier brand.
As it does each year, Modus Vivendi has put forward in 2016 a very extensive collection. It has featured designs of many different inspirations, presented in photographic campaigns from the four corners of the earth.
With its latest release the brand returns home, to Greece. The new Meander Line pays tribute to Ancient Greek civilisation, drawing inspiration from perhaps the most recognisable symbol of classic geometric art, the ‘meander’. This ancient key pattern has decorated countless buildings and adorned sculptures and friezes, becoming an icon of Greek art.
The Meander Line is luxurious. It comprises underwear and loungewear in two colours, blue and white, embellished with gold accents. Made from a top-quality cotton blend fabric, the line offers favoured styles that will please every man.
The campaign for the Meaner Line was produced in Athens. The photographs are the work of one of Greece’s top creative photographers, Vangelis Kyris. Our Greek kouros, Christos Katsavochristos, presents the line in classical poses of strength and control. This stylish underwear is bold, masculine and comfortable. As you would expect from Modus Vivendi.

Credits
Underwear, loungewear: Modus Vivendi
Photographer: Vangelis Kyris
Model: Christos Katsavochristos


Location: Athens, Greece

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Modus Vivendi pays tribute to Ancient Greece with its new Meander Line

 

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Modus Vivendi is without question one of the world’s most prolific brands of men’s underwear and, as you probably know, it is Greece’s premier brand.
As it does each year, Modus Vivendi has put forward in 2016 a very extensive collection. It has featured designs of many different inspirations, presented in photographic campaigns from the four corners of the earth.
With its latest release the brand returns home, to Greece. The new Meander Line pays tribute to Ancient Greek civilisation, drawing inspiration from perhaps the most recognisable symbol of classic geometric art, the ‘meander’. This ancient key pattern has decorated countless buildings and adorned sculptures and friezes, becoming an icon of Greek art.
The Meander Line is luxurious. It comprises underwear and loungewear in two colours, blue and white, embellished with gold accents. Made from a top-quality cotton blend fabric, the line offers favoured styles that will please every man.
The campaign for the Meaner Line was produced in Athens. The photographs are the work of one of Greece’s top creative photographers, Vangelis Kyris. Our Greek kouros, Christos Katsavochristos, presents the line in classical poses of strength and control. This stylish underwear is bold, masculine and comfortable. As you would expect from Modus Vivendi.

Credits
Underwear, loungewear: Modus Vivendi
Photographer: Vangelis Kyris
Model: Christos Katsavochristos


Location: Athens, Greece

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Get Active with Modus Vivendi

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Greek label Modus Vivendi has just released a line of top quality sportswear for men made from Techno Sport, a two way stretch fabric with moisture wicking properties and excellent UV protection formula (UPF 50+). The Active Line comprises tank tops, sweat shorts and slim fit pants (aka meggings) in two lengths. All the items are available in four classic athletic colours: red, blue, carbon grey and black. The manufacturing is impeccable featuring flat, ergonomic seams for a comfortable, second-skin fit that keep you dry and mesh panels for enhanced ventilation, during gym and outdoor activities.
The campaign photo shoot of the Active line by Modus Vivendi took place in Latin America and more specifically in Buenos Aires, Argentina. Visionary photographer Gastohn Barrios captured fitness model Leandro Verteramo training in an open stadium. The Greek origins of the model and his athletic physique made him the perfect choice for this campaign. 
 
Credits
Sportswear: Modus Vivendi
Photographer: Gastohn Barrios
Model: Leandro Verteramo
Production: Matias Santos
Video by: Estilo Wallo
Assistant: Agustin Koroluk
Location: Buenos Aires, Argentina

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Modus Vivendi releases Transparent Line

It’s dark and sexy and it’s called Transparent Line! Modus Vivendi continues with its presentation of the many new lines for its fall/winter 2016-17 collection with a new line which is a combination of sensuality and strength. The Transparent Line comprises underwear in briefs, backless briefs, jocks and boxer briefs as well as tank tops and T-shirts in three colourways. They are mostly made from black mesh, with black, red or blue lining. The jockstraps of this line is an exception as they come in uniform colour with matching mesh waistbands. The designs aim to sculpt the hips and shoulders, carving strong lines that meet with concealing linings and pouches. As the brand says, it is an exercise in revelation and the balance of power.

The campaign for the line was created in Leicester, England by one of our favourite photographers, Gavin Harrison. The talented photographer and fine artist was inspired by the moody impact of the line to build a Dark Circus themed photo shoot, with models Matthew Blades and Perrie Hooper as his protagonists. The studio was transformed into an eerie circus of mystery and atmosphere. Seductive and masculine, the images showcase the daring new designs from Modus Vivendi at their best.

Enjoy!

Credits
Underwear and clothing: Modus Vivendi
Photographer: Gavin Harrison
Models: Matthew Blades and Perrie Hooper
Location: Leicester, UK
Videos by: Gavin Harrison

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Modus Vivendi releases its Indigo Line

A new line in Modus Vivendi’s fall/winter 2016-17 collection has just been officially released!
Modus Vivendi’s new Indigo Line is a collection of innovative men’s underwear and athleisure that’s perfect for the coming season.
The line features a subtle combination of two top-quality fabrics. Indigo denim and perforated leather look panels are meticulously combined to create strong, warm designs that are tipped to become best sellers.
The underwear is in four distinctive styles: low cut briefs, backless briefs, jockstraps and boxer briefs. The athleisure segment of the line comprises a stylish tanktop, unique reversible pants and a hoodie. All the essentials!
The photographic campaign was created in San Onofre, California. Modus Vivendi again called on the highly talented American photographer Tom Cullis, who created some very powerful images inspired by the fabrics of the line and the indigo dyeing process. Up and coming model Robert Barker presents the new designs in this dramatic, masculine and sexy campaign. We hope you like as much as we do!

Checkout the back stage video here .  https://youtu.be/eN4rJyvlsvE

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Credits
Underwear and clothing: Modus Vivendi
Photographer: Tom Cullis
Models: Robert Barker and Vanda Kovacs
Video by: Alfred Liebl
Music: Fingadelic Music – Tropical Nirvana

Antibacterial underwear campaign by Modus Vivendi

Greek label Modus Vivendi has just released a fresh new line of men’s underwear, tank tops and T-shirts made from pure cotton with a special antibacterial finish. This technology combats bacteria and so diminishes body odour, keeping you fresher for longer. The Antibacterial line comprises super comfy low cut briefs, classic briefs and boxer briefs as well as tank tops and tees in three colours, black, white and beige, with pure, aesthetic designs that complement the male form and are yet plain and straightforward, bearing just a discreet Modus Vivendi label.
The new line from Modus Vivendi is launched with a striking photographic campaign. Visionary photographer Joan Crisol worked with acclaimed dancers Eduardo Fedriani and Julián Goméz to present the underwear and tops of the Antibacterial Line with images of the male form in movement. Intriguing, visually enchanting, Crisol’s images capture the fresh feel of the fabric and the super comfortable cuts.

Enjoy the first part and stay tuned for the second this afternoon including the backstage video from the shoot!

Credits
Underwear, tank tops and t-shirts: Modus Vivendi
Photographer: Joan Crisol
Models: Eduardo Fedriani, Julián Goméz
Assistant: Miguel Navarro

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