Australian underwear brand Obviously released a new Basics Collection of underwear, introducing at the same time the Originals range as an addition to their Premium, EveryMan and Modal ranges. The new Basics collection comprises eight styles in total (Boxer briefs with 9 inch and 3 inch leg, briefs, hipster trunks, hipster briefs, bikini briefs, thongs and jockstraps) in four classic colours: White, black, grey and graphite. The main focus of Obviously for this new collection was the pouch design. They have created the AnatoMAX™pouch which is the largest pouch ever released from this brand and among the most spacious ones we have ever seen. The fabric used for all the new styles is a blend of MicroModal and Lycra combining softness and comfort with stretch and good fit.
Design-wise the Basics collection is minimalistic, with matching and contrasting waistbands featuring the original logo of the brand. The eight styles cover, more or less, every classic style underwear you have in mind so it appeals to every man.
In conduction with the release of the AnatoMAX™pouch, Obviously has rebranded their former “naked” styled pouch to AnatoFREE™.
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For many of our customers living around the world, Father’s Day is coming up soon on Sunday 15th of June. So now is the perfect time to get in early and buy your Dad what we all know he wants for Father’s Day – some Obviously underwear!
To help with this special gift Obviously is offering a 20% OFF sale on all products on our website – except the recently released Urban Collection. The sale starts today and will run until midnight Monday 2nd of June (AEST).This allows plenty of time for your order to arrive in time for Father’s Day. To take advantage of this discount once you have selected the items for your order, visit “My Cart” and type in this promotion code: dad20offAs always, Obviously offers free international express delivery on all order totals over $80 AUD after discount.
From the design house Down Under comes the unthinkable – the next evolution in Obviously’s world renowned anatomical pouch design – and its NAKED.
There are rare times in history when evolution abandons its usual incremental approach and makes a leap into the future. This is one of those times.
This improved anatomical pouch design comes in all 5 of the totally new products that make up the recently released EveryMan™ Range. These products include the highly demanded Boxer Brief 9 inch Legand are available at an extremely affordable price ($16.95-$18.95). These products include:
Since bursting onto the scene several years ago with its revolutionary anatomical pouch design, Obviously has literally changed the face of Men’s underwear forever – providing a level of comfort never thought possible.
NEW EVERYMAN™ RANGE
The remarkable journey continues with the release of Obviously’s first Bamboo fibre products – the EveryMan™ Range. The range is specifically designed for Every Man to wear Every Day and provides an affordable addition to your underwear collection.
The EveryMan™ Range is made from a high quality custom blend of Bamboo Rayon and Lycra fabric which provides the perfect balance between comfort, freedom and support. The EveryMan™ Range comes in 5 totally new products:
– Boxer Brief 3 Inch Leg – $18.95
– Boxer Brief 9 Inch Leg – $18.95
– Brief – $16.95
– Trunk – $18.95
– Hipster Brief – $16.95
Each of these products is a complete redesign from anything Obviously has done previously, the body of each garment has been re-engineered for improved comfort and a better fit, and customers will find the fit slightly larger and more spacious.
These new designs ensure that every everyone can find their favourite piece of every day underwear, whether is Trunks or Long Leg Boxers, at an affordable price – while never sacrificing comfort or quality.
The EveryMan™ Range does not feature our anatomical pouch but rather features 2 new contour front designs – Comfort and Classic.
The Comfort contour features a single panel front for an enhanced level of comfort over traditional underwear while still retaining a slim line appearance and providing support. Think of it as a midway point between Obviously’s anatomical pouch and traditional underwear. This pouch design is perfect for guys who desire underwear with a little more support.
The Classic contour front features a classic double panel front with flatlocked double seams and a shallower pouch depth in order to achieve a classic shape with maximum support. This style is more like traditional underwear.
To see the complete EveryMan™ Range – just follow this link:
The EveryMan™ Range also features a new logo for Obviously Underwear. This new logo represents a return to the roots of the brand. The stylised O represents a breaking wave across a rising sun symbolising the sun and surf of the beautiful Australian beaches that have always been a big part of the brand. Symbols of fun and energy, of the relaxed Aussie lifestyle, but also of enduring power and beauty.
More information on all of these new releases and changes can be found on Obviously’s new website, so visit www.obviously.com.au today to read more about what’s going on with the world’s most comfortable underwear.
Obviously is excited to present the latest release of Obviously Underwear – Metallic Collection.
The Metallic Collection gives the mark of sophistication and luxury to any wearer’s underwear collection with luminous gold or silver waistband threads masterfully combined with their favourite underwear colours.
As the market leader in anatomically designed underwear, Obviously continues to provide supreme comfort with super soft, ultra lightweight, naturally breathable Modal fabric – made from sustainable beech tree fibre – eliminating sticking, squashing, readjusting, sweating and chafing – the perfect fit, every time.
Obviously products are available at select retailers or from – where Obviously provides FREE international express shipping for all orders of 3 or more full-priced garments.
Customers should place their orders before the 12th of December to ensure that we can ship their orderin time to arrive before the 23rd of December, in time for Christmas gift giving.
Starting the 30th of October and lasting until the end of November they’re providing all their customers with a chance to win $500 of Obviously underwear. To be eligible to win one of these tempting prizes, all you have to do is place an order of $50 or more, before shipping costs, through the website at www.obviously.com.au. Which is not so hard to achieve, since Obviously does offer some really great items and it is time to stock up for the winter.
Anyway, the prizes are:
1st prize: $350 of Obviously underwear
2nd prize: $100 of Obviously underwear
3rd prize: $50 of Obviously underwear
This offers will last until November 2010 and the prizewinners will be drawn randomly on the 1st of December 2010. And then the winners will immediately be notified so they can make their selection of underwear.
For more information and to see the full Terms and Conditions for this offer visit www.obviously.com.au. And good luck!
Obviously is excited to announce the release of their latest fashion collection, Autumn Change, consisting of 4 new colours: Kiwi, Plum, Glacier and Stone Blue.
The Autumn Change Collection represents the transition apparent in the world around us as the seasons change from Summer to Winter; witnessing the warmth and vibrance giving way to the cool and harshness of the new season. During this period, the warm glow of Summer is still reflected in many aspects of nature, as seen with the fruit colors within the Autumn Change Collection: Kiwi and Plum. However, the cold grips of Winter have also began to appear, as seen with the Glacier and Stone Blue colors within the Autumn Change Collection.
The entire Autumn Change Collection is available for immediate shipping from www.obviously.com.au and don’t forget they offer FREE express mail shipping on all orders over $50 AUD.
Obviously is a whole new experience in the world of underwear. Luxurious, eco‐friendly materials combined with a unique anatomical design give men a comfort and freedom never thought possible.
It isn’t until you wear Obviously underwear that you truly begin to appreciate the difference and benefits.
Obviously’s revolutionary design forms the basis for what makes our underwear so comfortable. All Obviously for Men underwear products have an anatomically designed pouch into which you place both your penis and testicles. This ensures a snug fit while providing the separation necessary to eliminate the sticking, squashing, chafing, sweating and readjusting associated with traditional underwear.
Obviously underwear is also designed with a seamless back so they don’t ride up, have soft‐backed elastic waistbands and have direct print labels to ensure a maximum level of comfort. Our breathable, natural fibres also reduce any excessive heat build up in the crotch area.
The luxurious Modal fabric selected for our Obviously for Men collections come from sustainable Beech tree plantations using a 100% natural and chemical free process. Modal is super soft on the skin, ultra light weight, naturally breathable and has strong UV and shrinkage resistance properties.