Greek mens underwear brand Modus Vivendi has just released a new line of underwear called Weekly Line. This line s the first that the brand will be presenting from their new, Trends Lines for Fall/Winter 2015-16. So far we have seen some limited edition lines which Modus Vivendi calls “Flash Lines”. You probably remember those stunning campaigns with model Alexandros Kalsidis.
The new campaign for the Weekly line was photographed by hugely talented, visionary photographer Joan Crisol and the model presenting this campaign is the stunning Konstantin Kamynin (aka Kirill Dowidoff). Certainly one of the best underwear campaigns we have seen this year, combining creativity and sensuality in a beautiful way. The shoot took place in Madrid, the capital of Spain where Joan Crisol shot outdoors, in sharp, defining sunlight, playing with mirrors to create reflections of this hyper busy city. The Russian model is looking amazing in the new underwear of Modus Vivendi. Check out the arousing backstage video (embedded after the photos) to see him posing and staying calm in the busiest of locations wearing just his underwear.
The new Weekly line by Modus Vivendi comprises briefs and boxers, in seven colours. The underwear is made of the best quality cotton (95%) with a touch of elastane (5%) for a perfect fit. The Weekly Line is designed to stay comfortable in any situation and all day long, no matter how busy your life is or how intense your activity: sporty cuts, soft fabric, double ply contour pouch, elasticated waistbands and eco-friendly, natural dyes.
Enjoy the campaign, in full, below!
Underwear: Modus Vivendi
Photographer: Joan Crisol
Model: Konstantin Kamynin
Photo assistant: Javier Malo
Video making: Raul Flory
Location: Madrid, Spain