Move aside sexy and masculine, right now it is all about channeling your inner Alpha Male.

For the past three years, Alpha Male Undies have been catering exclusively to men, providing premium, high quality underwear from all the top brands and now have launched their own premier line; AMU.

Designed by Darrell MacDonald in Dublin and meticulously made in Los Angeles, the AMU collection features bold colours and a range of exciting silhouettes that will literally make your guy stand out. Think commanding jockstraps, classic briefs and close fitting boxers available in classic white, seductive black and bold red, all with a branded AMU waistband, featuring the AMU logo that is soon becoming synonymous with style.

Ranging in sizes Small to Extra Large means that the AMU collection is available to all and the Nylon/Spandex mix fabric means that your package is comfortably kept in place all day…and night.

But Alpha Males aren’t all about the Undies; €1 from every pair of AMU undies sold in Ireland will go towards Prostate Cancer.

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