My name is Declan Leavy and I’m addicted to buying underwear! Yes indeed, my wardrobes are packed with a vast collection of colours and styles, updated regularly with the latest hot brand of choice. But am I a boxers or a briefs guy? Well now, that would be telling!

What I will tell you is that I refuse to pay store retail prices for my favourite underwear brands, so I do most of my shopping online; which brings me to the subject of this particular focus.

Here at The Daily Update we like to show our support of Irish businesses by making some noise about brands, products and companies we love and feel our readers should know about. So, step forward Ireland’s premier online men’s underwear and swimwear store, Alpha Male Undies.

Born in May 2010, Alpha Male Undies offers a huge selection of designer underwear and swimwear from many of the biggest fashion names, including C-in2, Andrew Christian, Spanx, 2xist and XTG.

There’s a plethora of styles, colours and designs available and their prices are really good too! Whether you’re looking for traditional briefs or boxer shorts, stylish tanks and sportswear or something ‘sexy’ for the weekend, there’s something to suit most types of guys, so let this be your one-stop shop for online underwear shopping.

Granted, not all of the styles will appeal to the typical Irish male but sure isn’t it great to have a bit of choice? And there really is a buffet of choice at Alpha Male Undies!

All orders can be shipped worldwide at very reasonable prices and there’s even free worldwide shipping on orders over €40.

So what are you waiting for? Check out and take a browse through the collections.


Our friends at Alpha Male Undies have given us five €20 vouchers to give away to five Daily Update readers. To be in with a chance, you must be a fan of on Facebook and you must be subscribed to our daily newsletter. Share this post on your Facebook page and shout back here when you’ve done so (or drop us a line to competitions(at) Subscribing is easy; simply enter your email address in the ‘subscribe today’ box on our homepage. Competition closes at midnight on Monday March 5th. Our decision is final and no correspondence will be entered in to once the winners have been announced. Good luck!

If you’re not a winner, you can still avail of 20% off all orders over €40 by entering the code AMU20 at the checkout.

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