Posts Tagged ‘Alexander McQueen’

Aware – Covering your arse!

For the last 10 years, Aware has been covering your arse! Quite literally…

Established in 2001 on Old Compton Street, Soho (London) as the first ever men’s underwear shop in the UK selling other brands, Aware gained international recognition when it launched its first collection in 2004.

Aware’s Soho shop quickly became an institution where A-list celebrities and fashion designers, from Alexander McQueen to Jean-Paul Gauthier, from Domenico Dolce and Stefano Gabbana to Vivienne Westwood, would drop in when in town and stock up on funky underwear.
Available from
www.alphamaleundies.com

Alexander McQueen Underwear to be Released in June

After the sudden and tragic death of the designer Lee McQueen last month, there has been mounting speculation over the future of the Alexander McQueen brand.

It’s comforting news then, that business appears to be continuing as usual: the label has just launched its first men’s underwear collection for autumn/winter 2010.

Basic boxers shorts will retail for €41.21.A percentage of the launch collection’s profits will be donated to various AIDS charities.

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