Posts Tagged ‘creative director’

2EROS Style Book Photo Shoot

Calum-Winsor-for-2eros

2EROS presents behind the scene video of Style Book photo shoot featuring one very hot dancer from Sydney Calum Winsor.

Behind the scenes snippets of our Style Book shoot.
Creative Director: Jason Hoeung – Jayhoe.net
Photographer/Art Director: Rodney Ye
Model: Calum Winsor
Makeup: Hilary Ho

CANNABIS CULTURE INSPIRES “RASTA AMSTERDAM” RANGE OF MEN’S LO-RISE TRUNKS CREATED BY SOUTHERN CALIFORNIA-BASED DESIGN HOUSE CROOTA UNDERWEAR

 

CANNABIS CULTURE INSPIRES “RASTA AMSTERDAM” RANGE OF MEN’S LO RISE TRUNKS CREATED BY SOUTHERN CALIFORNIA BASED DESIGN HOUSE CROOTA UNDERWEAR

 

It has been said that inspiration can be found in the smallest of details. And that is exceptionally true for Croota Underwear’s newest range of men’s underwear, “Rasta Amsterdam,” which was created by Croota’s Creative Director after a visit to Amsterdam and after viewing a creative magazine image of a puff of multi-colored cannabis smoke.

The “Rasta Amsterdam” Lo-Rise range of men’s trunks pulls elements from both the Jamaican-born Rastafari Movement, and the world’s most liberal city by incorporating the colors of the former flag of Ethiopia, which is associated with the Rastafari “Way of Life,” and elements of the flag of Amsterdam. 

“AfterIt has been said that inspiration can be found in the smallest of details. And that is exceptionally true for Croota Underwear’s newest range of men’s underwear, “Rasta Amsterdam,” which was created by Croota’s Creative Director after a visit to Amsterdam and after viewing a creative magazine image of a puff of multi-colored cannabis smoke.

The “Rasta Amsterdam” Lo-Rise range of men’s trunks pulls elements from both the Jamaican-born Rastafari Movement, and the world’s most liberal city by incorporating the colors of the former flag of Ethiopia, which is associated with the Rastafari “Way of Life,” and elements of the flag of Amsterdam. 

“After a recent visit to Amsterdam, I was determined to create something that could bring two inspiring cultures to my brand,” said Sang Croota, the brand’s Creative Director. “And I felt that developing a range of underwear based on an international subculture could translate into something guys could celebrate.”

Set against the (95%) black cotton and (5%) spandex blend, the unique green, yellow and red colors symbolic of cannabis culture are also accompanied by three Saint Andrews Crosses found in the heraldic shield of the coat of arms of Amsterdam. The Dutch words “Heldhaftig, Vastberaden and Barmhartig” (Heroic, Determined, Merciful) are also included as design elements on the range. The “Rasta Amsterdam” Lo-rise trunk retails for $21.90 USD.

Croota Underwear (www.croota.com) entered American shores in 2011 and quickly gained ground in the highly saturated men’s underwear market. Expanding its headquarters to Irvine, CA has since helped the company experience exponential growth, brand sovereignty and visibility thanks also to its “Save the AS5” campaign, wherein the company has appealed to men who were once set on their old, boring underwear. 

For more information about Croota Underwear, please visit www.croota.com.  a recent visit to Amsterdam, I was determined to create something that could bring two inspiring cultures to my brand,” said Sang Croota, the brand’s Creative Director. “And I felt that developing a range of underwear based on an international subculture could translate into something guys could celebrate.”

Set against the (95%) black cotton and (5%) spandex blend, the unique green, yellow and red colors symbolic of cannabis culture are also accompanied by three Saint Andrews Crosses found in the heraldic shield of the coat of arms of Amsterdam. The Dutch words “Heldhaftig, Vastberaden and Barmhartig” (Heroic, Determined, Merciful) are also included as design elements on the range. The “Rasta Amsterdam” Lo-rise trunk retails for $21.90 USD.

Croota Underwear (www.croota.com) entered American shores in 2011 and quickly gained ground in the highly saturated men’s underwear market. Expanding its headquarters to Irvine, CA has since helped the company experience exponential growth, brand sovereignty and visibility thanks also to its “Save the AS5” campaign, wherein the company has appealed to men who were once set on their old, boring underwear. 

For more information about Croota Underwear, please visit www.croota.com

CANNABIS CULTURE INSPIRES “RASTA AMSTERDAM” RANGE OF MEN’S LO RISE TRUNKS CREATED BY SOUTHERN CALIFORNIA BASED DESIGN HOUSE CROOTA UNDERWEAR

CANNABIS CULTURE INSPIRES “RASTA AMSTERDAM” RANGE OF MEN’S LO RISE TRUNKS CREATED BY SOUTHERN CALIFORNIA BASED DESIGN HOUSE CROOTA UNDERWEAR

 

 

CANNABIS CULTURE INSPIRES “RASTA AMSTERDAM” RANGE OF MEN’S LO-RISE TRUNKS CREATED BY SOUTHERN CALIFORNIA-BASED DESIGN HOUSE CROOTA UNDERWEAR

RA Front

 

It has been said that inspiration can be found in the smallest of details. And that is exceptionally true for Croota Underwear’s newest range of men’s underwear, “Rasta Amsterdam,” which was created by Croota’s Creative Director after a visit to Amsterdam and after viewing a creative magazine image of a puff of multi-colored cannabis smoke.

The “Rasta Amsterdam” Lo-Rise range of men’s trunks pulls elements from both the Jamaican-born Rastafari Movement, and the world’s most liberal city by incorporating the colors of the former flag of Ethiopia, which is associated with the Rastafari “Way of Life,” and elements of the flag of Amsterdam. 

“AfterIt has been said that inspiration can be found in the smallest of details. And that is exceptionally true for Croota Underwear’s newest range of men’s underwear, “Rasta Amsterdam,” which was created by Croota’s Creative Director after a visit to Amsterdam and after viewing a creative magazine image of a puff of multi-colored cannabis smoke.

The “Rasta Amsterdam” Lo-Rise range of men’s trunks pulls elements from both the Jamaican-born Rastafari Movement, and the world’s most liberal city by incorporating the colors of the former flag of Ethiopia, which is associated with the Rastafari “Way of Life,” and elements of the flag of Amsterdam. 

“After a recent visit to Amsterdam, I was determined to create something that could bring two inspiring cultures to my brand,” said Sang Croota, the brand’s Creative Director. “And I felt that developing a range of underwear based on an international subculture could translate into something guys could celebrate.”

Set against the (95%) black cotton and (5%) spandex blend, the unique green, yellow and red colors symbolic of cannabis culture are also accompanied by three Saint Andrews Crosses found in the heraldic shield of the coat of arms of Amsterdam. The Dutch words “Heldhaftig, Vastberaden and Barmhartig” (Heroic, Determined, Merciful) are also included as design elements on the range. The “Rasta Amsterdam” Lo-rise trunk retails for $21.90 USD.

Croota Underwear (www.croota.com) entered American shores in 2011 and quickly gained ground in the highly saturated men’s underwear market. Expanding its headquarters to Irvine, CA has since helped the company experience exponential growth, brand sovereignty and visibility thanks also to its “Save the AS5” campaign, wherein the company has appealed to men who were once set on their old, boring underwear. 

For more information about Croota Underwear, please visit www.croota.com.  a recent visit to Amsterdam, I was determined to create something that could bring two inspiring cultures to my brand,” said Sang Croota, the brand’s Creative Director. “And I felt that developing a range of underwear based on an international subculture could translate into something guys could celebrate.”

Set against the (95%) black cotton and (5%) spandex blend, the unique green, yellow and red colors symbolic of cannabis culture are also accompanied by three Saint Andrews Crosses found in the heraldic shield of the coat of arms of Amsterdam. The Dutch words “Heldhaftig, Vastberaden and Barmhartig” (Heroic, Determined, Merciful) are also included as design elements on the range. The “Rasta Amsterdam” Lo-rise trunk retails for $21.90 USD.

Croota Underwear (www.croota.com) entered American shores in 2011 and quickly gained ground in the highly saturated men’s underwear market. Expanding its headquarters to Irvine, CA has since helped the company experience exponential growth, brand sovereignty and visibility thanks also to its “Save the AS5” campaign, wherein the company has appealed to men who were once set on their old, boring underwear. 

For more information about Croota Underwear, please visit www.croota.com

RA Back

Rasta Amsterdam Poster

New N2N sheer singlets and biker shorts

AlphaMaleUndies expands their sheer and mesh collection of erotic underwear and bodywear with the addition of the newN2N sheer singlets and biker shorts. These items belong to the erotic wear range of the Sheer Skins collection from N2N. Both items combine sheer mesh fabric panels with a solid nylon fabric to create a sexy, one-of-a-kind look.

“I wanted to create an uber sexy collection that has a masculine appeal,” said Andrew Makay, creative director and owner of N2N to The Underwear Expert. “I started designing singlets years ago and now they are so popular. With this collection, I wanted to put my own spin on the singlet by weaving together solid fabric with sheer fabric.”

N2N sheer singlet

The Sheer Skins Singlets and Biker Shorts consist of a solid fabric that is made from 83% nylon and 17% spandex while the sheer panels are made from 76% nylon and 24% spandex. This fabric combination offers a breathable, body contouring fit. “One of the added benefits of the sheer fabric for the biker shorts is the butt cleavage that it provides,” said Makay. “The biker also includes a drawstring cord that holds you up because the rise is so low.”

The sexy style of the Sheer Skin collection was designed to attract consumers who are looking for stylish attire to wear during special events such as an all-inclusive gay cruise or theme party.

Colours available:

N2N sheer biker shorts: Red and White.

N2N sheer singlets: RedWhite and Black.

source http://blog.alphamaleundies.com/new-n2n-sheer-singlets-and-biker-shorts/

N2N sheer biker shorts

 

 

Daily Underwear: AMU Underwear, Stylish Design, Powerful Passion.

 

AMU

Underwear Click recently had an exclusive interview with new Underwear Brand’s Creative Director, Darrell MacDonald, who’s behind the design and management of new underwear brand AMU.

AMU

Darrell, What’s the inspiration behind AMU?

“After three years of running Alpha Male Undies online and selling luxury brands, I felt that there was a market for a brand of the same luxury quality but at a slightly more accessible price point. As I began to think a bit more about AMU I also realised that their was a gap in the market for something a little more powerful and a lot more modern feeling than all of the other brands out there. This is why all of our materials used are classics but remain a luxury quality and our focus is on a really great fit. We have concentrated on the classics and made sure that we bring the basics up to an Alpha Male standard.”

Alpha Male Undies

If there’s a single adjective to define or describe AMU, what would it be?

“The dictionary definition of Alpha is described as someone being the most prominent, talented, or aggressive person in a group. I would go one step further and say that ” powerful” is the perfect word to describe AMU. Not only is “powerful” a great description of our use of the word “Alpha”, but is perfectly sums up AMU as a company, our designs and our future plans as a business. I really feel that what we are bringing to the men’s underwear market is a very powerful concept.”

AMU

Designed in Dublin, Manufactured in LA, what’s the best thing about both cities which you think was integrated in the look and feel of the AMU brand?

“LA has long been a hot spot for urban and contemporary brands to manufacture their products as well as being a location for the young and sexy to go. It seemed like the most suitable place to have our underwear produced. We really feel that the people of LA really “get” AMU and that it’s something they want to buy into. Dublin is such an up and coming place, in recent years more and more creative people have been coming out Dublin and we have been responsible for designing some really great stuff. You no longer need to go to the traditional fashion capitals such as London to find the newest emerging talent-we have plenty of it here in Dublin.”

Alpha Male Undies

When you look closely at the style and fitting of AMU, you will definitely notice that it totally highlights your best form as Darrell shares, “Overall, the style of all of our underwear is tight and form fitting. An alpha male wouldn’t shy away in loose and baggy boxer shorts, they would represent their power by showing off their body in close fitting pieces. This is why all of our collection fits the way it does: an alpha male is proud of their body and our underwear is cut for this, so that it makes you look your best, especially when you are standing to attention.” When asked about the stylish AMU waistband Logo, Darrell explains, “Obviously the key concept of AMU is the strong, alpha male image, and I wanted this to be represented strongly in the branding. Red immediately seemed like the most obvious choice, as it is such a bold and powerful colour. Red also has connotations of lust and passion, which is absolutely perfect for an underwear brand. We translated the letters A, M and U into strong, powerful shapes to represent Alpha Male Undies main concept of channelling a mans inner alpha male: the shapes are all red outlines filled in with black, suggesting something hidden within.”

Unleash the gorgeousness within. Check out AMU at Alpha Male Undies.

INTERVIEW WAS DONE FOR http://nextmodelmen.typepad.com/underwearclick/

 

Cocksox : NEW Dominator Swimwear Range

 

Cocksox keeps raising the bar with this new range of ‘wet look’ Lycra swimwear. Super shiny, incredibly form fitting and incredibly light, these swim briefs and trunks are simply amazing to wear and to look at.

“We love working with luxurious or unique fabrics and when I found this incredible Italian made fabric I couldn’t wait to see it on a guy,” says Nadiah, Cocksox founder and Creative Director. “As soon as you feel it you want drape it all over yourself, it’s just amazing.”

“Visually it’s also stunning,” says Nigel Christensen, Cocksox Co-founder, “the way it shines when it’s worn is awesome. It’s hard to believe it’s not rubber or latex but then when you handle it you realise it’s fabric as light as silk.”

“We love to have fun with naming our products and when we saw this on our model we knew we had to come up with something that suggested fetish fun,” says Nadiah, “A lot of names were tossed around, most of which we can’t repeat, but Dominator made us all nod and smile so we knew that was the one!”

The Dominator range includes two new styles as well as an old favourite. There’s the CX08WL Swim Trunks, the much requested CX24WL Brazilian Swim Briefs and the classic CX02WL Swim Briefs, all available in either Sub Black or Switch Blue.

The CX08WL Swim Trunks in ‘wet look’ Lycra® have an internal draw-string, butt hugging back, contour pouch and the wrap-around cut shines on every curve, and we mean EVERY curve.

The Brazilian cut CX24WL has a high arch across the top of your buns, showing off more flesh than a regular brief but not a exposed as a thong or g-string. And the pouch in the front is a smoother, leaner fit than other Cocksox. Add the shiny, ultra-light fabric and OMG!

The CX02WL is a swim brief that offers full butt coverage, form hugging Cocksox pouch and skimpy sides that are all the more exciting when you’re oh-so-shiny!

The entire Cocksox range, including the new Dominator styles, are on sale until midnight April 17 so now is the perfect time to try out new Cocksox at a discounted price or to stock up on your favourites.

Visit : Cocksox

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