Posts Tagged ‘SOHO’


Aware Soho underwear has just released some great pictures of a young model named Marco. The shoot took place in London where the brand is based. The photographer is Xavier B.

We are proud to offer a wide range of Aware underwear products at Alphamaleundies. There are more than forty items to choose from. From speedos swimwear and tank tops to briefs, boxers and jocks. Check them out today.

Aware Soho underwearAware Soho underwearAware Soho underwearAware Soho underwearAware Soho underwear

Matt Dunford Photo Shoot With Aware Soho

British model, Matt Dunford, star of the forthcoming series ‘Britain and Ireland’s Next Top Model’ was recently in Miami for a series of photoshoot, and chose Aware Soho swimwear and sports wear while he was enjoying the beach and topping up his tan. The 28 year old Golden Boy of British fitness modelling also took part in the Fitness Universe pageant for models from around the world, placing Top Ten out of a field of 60 competitors, before hitting South Beach for a bit of R&R in his favourite Aware goodies.



Aware soho presents campaign for the “Jubilee” collection. The new collection includes underwear, swimwear and gym wear.

Available for Alphamaleundies and Aware














Two New Arrivals At

Summer Gets hotter with the arrivals of new collection from Gregg Homme and Aware SoHo exclusively at Alphamaleundies.  Gregg Homme launches its Voyeur collection at Alpha Male Undies in two different styles, the Voyeur Square cut are designed using hyperstretch microfiber materials with liquid touch attributes. Soft and thin, but very sturdy and immensely flattering to the body’s outline. The voyeur briefs, also by Gregg Homme are designed in a hyperstretch microfiber with liquid touch attributes. Soft and thin, but very sturdy and immensely flattering to the body’s outline. Aware SoHo kick starts summer at Alpha Male Undies with the launch of their new beach shorts and swimwear collection, a truly fantastic way to start your summer! Plus Two coupon codes awaits you atAlphaMaleUndies, savings from 20% to 30% check out the coupon codes and how you can avail them.

Aware Soho : Spring/Summer 2012 Swimwear Collection

Aware is fast becoming one of the hottest brands of underwear and swimwear in Europe and is growing at an incredible pace.More and more people around the world are becoming aware! 😉

London will be at the centre of everything in 2012, with the Olympic Games, Queen Elizabeth II’s Diamond Jubilee and many more fantastic events.
Aware is the ONLY men’s underwear/swimwear brand from London.



Winner of the Mister International male beauty pageant, model and athlete Ryan Terry has used his global title to establish himself as one of the world’s leading fitness models. The 22 year old has gone from local plumber to sponsored athlete in just 12 months, but behind it all are years of hard training and dieting in order to achieve a physique that’s perfect for both stage and camera. Mister International is a globally televised event, featuring stunning guys from over 40 countries. Judges awarded Ryan Best Physique and the overall title of ‘Mister International’. In this exclusive interview, Ryan talks about the competition, and how it’s led to both top modelling and sponsorship opportunities.
Much more of Ryan coming soon on this channel. Thanks in the meantime to Aware Soho sportswear, and photographer Paul DeDona of

Aware Soho : Spring / Summer 2012 Underwear Collection

Aware Soho Spring/Summer 2012 underwear collection is a celebration of what makes London one of the most exciting cities in the world. The waistband of beautiful Buckingham range is directly inspired from the Union Jack, the British national flag. It is a quirky way to reaffirm pride of being a London brand.”

Check out the very hot  Ryan Terry Mister International.

Aware New Collection

Aware soho New Autumn Winter collection 2011 is now Available at Alphamaleundies

Aware Soho Underwear

Aware Soho Underwear is Available from Alphamaleundies

Aware Underwear

AWARE was established in November 2001 on Old Compton Street, Soho.

The owner, a former diplomat and barrister who was getting quite bored in his career, identified a gap in the market as finding exciting (yet wearable) and affordable (yet excellent quality) designer underwear was becoming a real challenge. He gave up his legal career and went from “briefs to boxer shorts”, although his friends thought he had gone mad!!

AWARE’s Soho shop quickly became an institution where A-list celebrities and fashion designers would drop in when they were in London. Having a shop meant that our designers could incorporate customers’ feedback into our collections which gave Aware an undeniable advantage on its competitors.

Our designers come from all around the world, from the UK of course, but also from France, Italy, South Korea, Greece, Spain, Argentina and Japan. They bring the specificities of their own culture into the game, for the greatest satisfaction of our customers.

Have fun shopping online with us and rest assured that, as you are reading this, more and more people around the world have already made the choice to “dare to be AWARE“!

NOW available from priced from €16.00 to €25.00

They have also started selling the Aware sportswear.


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