Posts Tagged ‘state of the art’

Naked Boxer Briefs for men



WHEN IT COMES to Naked Boxer Briefs for men, it’s all about the packaging. And we’re not talking about stylish high-end box and partially recycled paper these ginch are wrapped up in.

Where the Joe Average boxer just has a flat piece of cloth in the front with two seams, Naked actually has a state-of-the-art nut-hut design to hold the boys in without flattening them. And that’s something Naked CEO Joel Primus is very proud of.

“We have a very beautiful crotch area, very spacious,” says Primus at Boys’Co (1044 Robson Street), where the young upstart recently launched his debut collection.



(Above Joel the founder wearing his Naked Briefs)


“It [the average male unit] just fits in there nicely,” he continues. “It’s a nice pouch. Very nice pouch. Which a lot of underwear [companies] skip because it’s very expensive to build the pouch.”

As well as being family-jewel-friendly, Naked offers a seamless cut that doesn’t constrict or cause any unsightly rolls. There are no waist or leg bands. Instead, the top and the bottom of the briefs are folded for a smooth lightweight fit. According to Primus, going Naked might just be the next best thing to going commando.

“It just feels like you’re wearing nothing at all underneath your pants,” he says, adding, “In general, men prefer that.”

While it’s true Naked is not the first line to make seamless underwear, one could argue it’s the first line to make sexy seamless underwear.





First brand to hit U.S. shelves and offer underwear that uses state-of-the-art antimicrobial copper technology

(Los Angeles, CA) – Chilean underwear brand Ergowear has introduced the first-of-its-kind range of men’s underwear that incorporates unique copper technology in its new InCopper line of underwear.

With a focus on health, Ergowear developed this range of underwear to help guys feel more confident that they will stay fresher throughout the day. Whether a business professional running from meeting to meeting or a guy who spends most of his time at the gym or playing sports, he is guaranteed a comfortable pair of underwear that will reduce odors and kill bacteria caused from sweat.

The InCopper range helps to protect skin against all kinds of germs using state-of-the-art antimicrobial copper technology, which does not lose its effectiveness from washing cycles or wear.

“We not only wanted guys to feel comfortable in their underwear,” says Rodrigo Herzberg, founder of Ergowear, “our goal is to contribute to their overall well-being during the day, and this includes caring for their personal hygiene!”

For ten years, Ergowear has produced high-quality men’s underwear designed with an ergonomic elastic pouch. And when other underwear companies caught up on the trend of form-fitting underwear, Ergowear revolutionized the market by creating the first pouch without a vertical seam in the middle.

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